Invicta is one of those watch brands that sparks instant curiosity. Their designs stand out, their prices vary widely, and their product lineup ranges from entry-level quartz pieces to bold automatic divers with serious wrist presence. Naturally, many shoppers want to know: where are Invicta watches made? The answer is layered, because Invicta production spans multiple countries and uses both Swiss and Japanese movements.
In this guide, you’ll learn exactly how Invicta manufactures its watches, what “Swiss Made” really means, the differences between Asian-assembled and Swiss-assembled models, and what this means for you as a buyer.
Where Are Invicta Watches Made Today?
To put it simply, Invicta watches are made in various countries, depending on the collection. The brand uses a hybrid production model:
- Most Invicta watches are assembled in Asia, primarily China and Malaysia.
- A smaller number are “Swiss Made”, meaning they follow official Swiss manufacturing regulations.
- Invicta uses both Japanese movements (for most entry-level and mid-range models) and Swiss movements (for their Swiss-designated lines).
This global production strategy allows Invicta to offer a wide price range—from under $100 to well over $1,000—while keeping build quality competitive.
Asian-Assembled Invicta Watches: The Majority of the Lineup
Most Invicta watches you see online or in retail stores are assembled in China or Malaysia. These models offer strong value because:
- Labor and assembly costs are lower
- Parts sourcing is flexible
- Movements can be imported from Japan or Switzerland and installed efficiently
Invicta often uses Japanese automatic movements—especially the popular Seiko NH35A, known for reliability, accuracy, and easy servicing.
Why Asian Assembly Doesn’t Mean Lower Quality
Many reputable watch brands use Asian production partners. Invicta’s Asian-assembled models still undergo quality control, typically feature stainless steel cases, mineral or flame-fusion crystal, and solid waterproofing depending on the model.
If you’re looking for affordability and everyday durability, these Asia-assembled models offer strong value.
What About Invicta’s “Swiss Made” Watches?
While the majority of Invicta watches come from Asia, the brand also maintains a Swiss Made collection. These watches follow the legal requirements set by the Swiss government. For a watch to carry the “Swiss Made” label, it must meet criteria such as:
- Having a Swiss movement
- Assembling the movement in Switzerland
- Performing final assembly and quality checks in Switzerland
- Ensuring at least 60 percent of production costs occur within Switzerland
Swiss Movements Used by Invicta
Invicta’s Swiss collection often features movements like:
- Sellita SW200 (Swiss automatic)
- Sellita SW500 (Swiss automatic chronograph)
- Ronda quartz movements
These models are clearly marked “Swiss Made” on the dial and often on the case back as well.
Who Should Choose Swiss-Made Invicta Watches?
If you want:
- A higher level of craftsmanship
- A Swiss movement
- Tighter QC
- Better long-term value
then the Swiss Made Invicta range is the better option.
Does “Swiss Made” Mean Every Part Comes from Switzerland?
No. A watch can be Swiss Made even if some parts originate elsewhere. The regulations focus on the movement and final assembly rather than the origin of every component.
For example:
- Cases may come from Asia
- Crystals may be sourced globally
- Straps may come from Europe or Asia
As long as the watch meets the official percentage and assembly requirements, it qualifies as “Swiss Made.”
Invicta’s Hybrid Approach: Why They Manufacture Globally
Invicta uses a multi-country manufacturing strategy for several reasons:
1. Cost Flexibility
Asian assembly keeps prices accessible. Swiss assembly allows premium positioning. This gives Invicta a wide customer base.
2. Movement Diversity
By sourcing both Japanese and Swiss movements, Invicta offers different performance levels across price points.
3. Scalability
With hundreds of models and constant new releases, global sourcing helps Invicta maintain production volume.
4. Brand Strategy
Invicta markets itself as an affordable luxury brand, and global production supports this identity.
Table: Quick Comparison of Invicta Watch Origins
| Feature | Asian-Assembled Invicta | Swiss-Made Invicta |
| Primary countries | China, Malaysia | Switzerland |
| Movement type | Mostly Japanese (Seiko NH35A, VK63, etc.) | Swiss (Sellita SW200, SW500, Ronda) |
| Price range | Low to mid-range | Mid to premium |
| Label on dial | Usually no country label | “Swiss Made” |
| Assembly | Asia-based facilities | Swiss assembly and QC |
| Quality perception | Good value, mass-market | Higher craftsmanship |
| Best for | Budget-conscious buyers | Buyers wanting Swiss engineering |
How to Tell if Your Invicta Watch Is Swiss Made
If you want to confirm whether your Invicta is Swiss Made, check for these indicators:
- Look at the dial: Swiss-made models display “Swiss Made” at the 6 o’clock position.
- Check the case back: Many models repeat the designation.
- Review the movement type: Swiss Made collections typically list the movement in the specifications.
- Verify the price range: Swiss Made models usually cost more due to higher production standards.
- Check the model family: Pro Diver, Specialty, and Reserve have both types, but Reserve models more frequently include Swiss options.
Why Invicta Uses Japanese Movements So Often
Seiko’s NH35A is one of the most popular movements in affordable and mid-tier automatic watches, and Invicta uses it for good reason:
- It’s reliable and easy to service
- It performs well for the price
- It has strong global availability
- It supports mass production
This keeps Invicta competitive in the sub-$300 price range.
Are Invicta Watches Good Quality?
Quality varies by model category, but overall Invicta offers:
- Solid stainless steel cases
- Popular Japanese or Swiss movements
- Bold designs
- Reliable water resistance in many models
- Affordable pricing
If you like oversized designs, eye-catching colors, and distinct personality, Invicta’s style will likely appeal to you. Those seeking understated luxury may prefer other brands.
FAQs About Where Invicta Watches Are Made
1. Why are most Invicta watches made in Asia?
Invicta keeps the majority of its production in Asia because it reduces manufacturing costs and allows the brand to offer visually bold watches at affordable prices. Asian facilities also support high-volume production, which aligns with Invicta’s large and frequently updated catalog.
2. Are Swiss Made Invicta watches better than Asian-assembled ones?
Swiss Made models generally use higher-grade movements and undergo stricter assembly standards. They are typically more accurate, have improved finishing, and may offer better long-term reliability. However, Asian-assembled models provide excellent value for daily wear.
3. How can I check if my Invicta has a Japanese movement?
You can find the movement information on Invicta’s official product page, the watch case back, or in the included documentation. Many Invicta automatics with Japanese movements use the Seiko NH35A, so if you see “NH35A,” it indicates a Japanese movement.
4. Do Invicta watches last long?
Yes, with proper care. Quartz models often last many years with battery replacement, and automatic models can run reliably for a long time if serviced when needed. Water resistance and crystal care also influence longevity.
Also Read: rolex watches are very expensive
Final Thoughts: Where Are Invicta Watches Made?
Invicta watches are made globally, with the majority assembled in Asia and a smaller collection produced under official Swiss Made regulations. Understanding where Invicta watches are made helps you pick the right model for your needs—whether you want affordable, bold styling or a timepiece with Swiss engineering behind it.
Choose Asian-assembled Invicta if you want a budget-friendly style. Choose Swiss Made Invicta if you prefer higher craftsmanship. Either way, Invicta gives you plenty of choices across design, movement types, and price points.
Feature image source: kumarproperties
